RIT Home

Directories

Info Center/SIS

General Sites

• Ad Age Industry Data
• America's Greatest Brands selected brand case studies (book series available in library)
• Chase Online Marketing Strategies
  Good starting point to learn how to market on the Internet.
• Federal Trade Commission
• Public Opinion Online
  

Associations

• American Marketing Association
  Site belonging to the primary marketing association. Provides information on their publications, conferences, research.
  

Market Research Houses

• ASI Market Research
  
• ACNielsen
  Market research.
• CyberAtlas
  "Statistics and Web marketing information"
• International Data Corporation
  IT data, industry analysis
• Jupiter Communications
  New media market research.

Magazines

• Advertising Age
  

Statistics

• Right Site
  Free easy-to-use Demographic Reports.
• U.S. Bureau of the Census
  Provides population statistics as well as economic census information.
• American FactFinder
  This site allows users to search, browse and map U.S. Census data. Social, economic, population, geographical, political and housing statistics for the U.S.A.
• Forrester Research
  Briefs and reports on e-commerce and internet business trends. Strong statistical research reports available for a fee or by subscription. Use the search form to do simple searches by industry.

For more information contact:
Jennifer Freer
Business Reference Librarian
Business News and Resources
jlfwml@rit.edu
IM me at bizlibrarian